Madico Window Films Returns from SEMA 2013
Madico Window Films headed to Las Vegas once again this year for the annual SEMA Show, November 5-8, 2013. The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more. This year’s show boasted the largest attendance Madico has seen in nearly 8 years which was quite exciting!
With a two-story booth that took up 20’x 50’ of floor space, our brands were highly visible to all that visited the North Hall of the Las Vegas Convention Center. We exhibited our full line of Sun-Gard and Madico automotive products with a special focus on our premium Wincos films. Dealers at the show had the opportunity to take advantage of a show special that offered a complimentary Wincos Promotional Kit if they purchased three rolls of Wincos at the show. The kit included a number of marketing materials and our new wallboard and “WOW Box” heat reduction demonstration display.
While SEMA is an auto focused show, we did highlight our Sunscape Architectural line. Many of the large automotive tinters also market and sell to commercial/residential customers and are great potential candidates for the Sunscape Dealer program.
Each year the SEMA show presents a great opportunity for us to easily connect with our international distributors in a convenient location. This year we brought them all together for a distributor dinner at PF Changs. It was a great way for them to mingle with one another and share information about their markets.
Madico also hosted a customer appreciation party at the Hard Rock Café on the Las Vegas Strip. Over two hundred people enjoyed good food, great music and a beautiful view of the Strip.
Overall the show was a success as it allowed Madico Window Films to connect with potential customers as well as nurture our current relationships at one of the most exciting industry events of the year.